WhatsApp has become the one-stop shop for all things business.

Right from customer support to marketing and sales, businesses can use WhatsApp to communicate with customers and provide a seamless solution.

And today, we’ll help you understand more about how WhatsApp has become The Only Marketing Tool for D2C Brands: 

One way to look at sales and marketing is where businesses can use WhatsApp to send promotional messages and offers to customers, and even allow customers to make purchases directly through the WhatsApp chat. 

Additionally, WhatsApp business marketing tool is integrated with ecommerce platforms like Shopify, Magento, and WooCommerce, to enable customer engagement, orders and payments through the app.

Let’s jump into some value bombs about Pragma's very own WhatsApp Business Suite for Ecommerce, for D2C, for CTR, for ROAS.

Free Tools to Supercharge Your D2C Brand in 2024

‍What is D2C Exactly?

D2C stands for "Direct-to-Consumer." It refers to a business model where products or services are sold directly to consumers without the involvement of intermediaries such as retailers, wholesalers, or other third-party distributors.

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In a D2C model, companies typically market, sell, and distribute their products or services directly to customers through various channels such as their own website, mobile apps, social media platforms, or physical stores (if applicable). This approach allows companies to have more control over the customer experience, build direct relationships with their customers, and collect valuable data and insights.

Benefits of Direct-to-Consumer Companies

With those being the basics, let head straight into our main topic- how D2C brands can benefit from WhatsApp Business Suite:

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Template Messages: WhatsApp Business Suite provides businesses with a library of pre-approved template messages that can be used for common use cases such as order confirmations, shipping updates, and appointment reminders. This feature can save time and ensure compliance with WhatsApp's policies.

Broadcast Lists: Businesses can create broadcast lists on WhatsApp business marketing tool to send messages to multiple customers at once. This feature can be used to send promotions, updates, and other important information to a large audience.

Broadcast Analytics: Businesses can access analytics for their broadcast messages, including metrics such as delivery rate, open rate, and engagement rate. This feature allows businesses to measure the effectiveness of their broadcast campaigns and optimise their messaging strategy.

Customer Segmentation: Businesses can use WhatsApp Business Suite to segment their customer base based on their preferences, purchase history, and other criteria. This feature enables businesses to send targeted messages and promotions to specific customer segments.

Features of WhatsApp for D2C brands

Automated Messages: Businesses can set up automated messages to respond to frequently asked questions or to provide basic information about their products or services. This feature saves time and resources, while still providing customers with the information they need.

Location Sharing: WhatsApp Business Suite allows customers to share their location with businesses. This feature can be used to facilitate deliveries and provide personalised recommendations.

Labels: WhatsApp Business Suite allows businesses to organise and label chats with customers. Labels can be used to identify different types of conversations (e.g., new customers, pending orders, support requests) and prioritise responses accordingly.

Quick Replies: Businesses can create and save quick replies to common customer inquiries. This feature allows businesses to respond quickly to customer messages with pre-written responses, reducing response times and improving customer satisfaction.

Group Chats: Businesses can create group chats with customers to facilitate discussions and enable swift resolutions to avoid NDRs/RTOs - by connecting the carrier partner and the support executive from the brands’ side with the customer/buyer.

Customised Greetings: Businesses can create customised greetings that are automatically sent to customers when they start a conversation with them on WhatsApp. This feature can be used to welcome customers, provide important information, or set expectations for the conversation.

Interactive Buttons: Businesses can create interactive buttons such as "Buy Now" or "View Catalog" that customers can use to quickly take action. This feature can improve conversion rates and increase sales.

Media Sharing: WhatsApp Business Suite allows businesses to share photos, videos, and other media with their customers. This feature can be used to showcase products, provide detailed information, and engage customers.

Order Tracking: Businesses can use WhatsApp Business Suite to provide customers with real-time updates on their orders. This feature can be used to improve the customer experience and reduce support inquiries related to order status.

Multi-Channel Support: WhatsApp Business Suite supports multiple channels such as WhatsApp, Facebook Messenger, and Instagram Direct. This feature allows businesses to reach customers on the channels they prefer, improving the customer experience and engagement.

Catalogue: WhatsApp Business Suite allows businesses to create and share a catalogue of their products and services. This feature enables businesses to showcase their offerings, provide detailed descriptions, and share images with customers.

In-App Payments: WhatsApp Business Suite supports in-app payments, allowing customers to make purchases directly through the platform. This feature enables businesses to accept payments easily and securely, without the need for customers to leave the app.

Verified Business Account: WhatsApp Business Suite allows businesses to apply for a verified business account. This status provides customers with an added level of assurance that they are communicating with a legitimate business.

QR Codes: Businesses can create and share QR codes that allow customers to easily start a conversation with them on WhatsApp. This feature can be used to promote products or services in physical locations, such as stores or events.

Integration with Third-Party Tools: WhatsApp Business Suite can be integrated with third-party tools such as CRM systems, payment gateways, and chatbots. This feature enables businesses to automate workflows, streamline operations, and provide a better customer experience.

Finally, we have data…

Data X WhatsApp Business Suite

Pragma’s data analysis tools help D2C brands build their marketing strategy backed by data, helping them in a better ROI every time they invest.

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Lt’s understand how does Pragma do this:

Customer Information: WhatsApp Business allows businesses to collect customer information such as name, phone number, and location. This information can be used to create targeted marketing campaigns, personalise product offerings, and improve customer service.

Messaging Metrics: WhatsApp Business provides metrics on messaging activity, such as the number of messages sent, delivered, and read. This information can be used to measure the effectiveness of messaging campaigns and optimise messaging strategies.

Chat History: WhatsApp Business allows businesses to save chat histories with customers, which can be used for future reference, customer support, or dispute resolution.

Payment Data: WhatsApp Business supports in-app payments, allowing customers to make purchases directly through the platform. This provides businesses with valuable payment data, such as purchase history and payment details, that can be used for financial reporting and analysis.

Checkout out how Allo Innoware achieved an 11X ROAS Case Study

On the efficacy of Pragma’s WhatsApp Suite and how we offer a 11X ROAS → bepragma.ai/case-studies/allo-innoware

To Wrap it Up

To wrap things up, we saw the primary marketing tool for Direct-to-Consumer (D2C) brands includes a robust digital presence like e-commerce platforms, social media engagement, and targeted advertising. 

With the best WhatsApp marketing tools - Pragma’s WhatsApp Marketing Software provides a channel for D2C brands to directly connect with their audience with tailored messaging to specific demographics, D2C brands can foster brand loyalty through personalized interactions. Additionally, analytics and data-driven insights play a crucial role, enabling optimization of marketing strategies for maximum impact and conversion.

Pragma’s WhatsApp Business Suite is truly the only marketing tool that D2C brands need.

Reach out to Pragma today

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