Do you know how many active users WhatsApp has?
It’s over 2 billion worldwide.
With this high number, doesn’t it make a lot of sense for businesses to interact with their customers via WhatsApp as it can help them reach their target audiences’ inboxes and offer their products easily?
Currently, WhatsApp is the most used conversational application globally and accounts for more than 100 billion messages sent daily to users, highlighting the Benefits of WhatsApp Chatbots. With such high numbers, today we’ll see another use of WhatsApp, using it for Logging into a platform.
What is Login with WhatsApp
"Login with WhatsApp" is an authentication feature that allows users to access websites or apps using their WhatsApp credentials.
Simply, instead of creating another username and password combination, users can log in seamlessly by clicking a button that authenticates them through their WhatsApp account.
Think of it like while trying to log into a platform, you use ‘Login with Google Account’, similar is Login with WhatsApp, the only difference is the authentication now happens via your WhatsApp account
Why is Login with WhatsApp required?
But why would you want a third-party service, such as WhatsApp login, to be a part of your signup process? Understanding how to Integrate WhatsApp API can provide the answer.
Before we answer the above question, we want to ask you:
What benefit do you have by optimising your platform regularly? Why doesn’t a single iteration work forever?
As times change, user expectations are changing. The user doesn’t have time to remember 100s of usernames and passwords. This is where the user expects some easier yet secure way to in exchange for the traditional way of entering details and passwords.
This is where Login with WhatsApp acts as a saviour for the D2C brand. Let’s see its benefits:
Simplifies the User Experience
Users are often overwhelmed with remembering login credentials, and "forget password" is a common problem. WhatsApp Login eliminates this process by providing a one-click login solution.
Enhances Security
With end-to-end encryption being the base of WhatsApp conversations, it acts as a trusted process and makes it a secure way to authenticate users. This reduces the risk of data breaches and unauthorised access.
Boost User Acquisition and Retention
By providing a convenient and familiar login method, businesses especially D2C brands can attract more users and keep them engaged. The best part is with users’ WhatsApp details, you can also engage with them on marketing materials like offers, product launches, clearance sales, etc.
Where can Login with WhatsApp be used
The versatility of Login with WhatsApp makes it applicable in various domains. It’s like wherever there is a sign-in option, logging in with WhatsApp can work there.
But, the most common platforms where Login with WhatsApp is used as a feature to simplify user experience are:
- e-Commerce platforms
- Social media networks
- Fitness platforms
- Healthcare apps
- Or any app or website that requires user authentication
Difference between SMS OTP Login vs. WhatsApp Login
While SMS OTP (One-Time Password) login has been in use for years, it has its drawbacks.
With factors such as poor connection, and delay on the server side to send out messages, OTPs can be delayed or lost in such conditions. Additionally, users may need to switch between apps to retrieve OTPs, causing a bad user experience.
On the other hand, WhatsApp Login offers a smoother experience. It's faster and more reliable since it operates within the WhatsApp platform only. Moreover, users don't need to leave your app or website to authenticate, reducing dropout rates.
WhatsApp offers two-factor authentication, an Added Layer of Security
The OTP received on WhatsApp acts as a secondary step in making sure that the mobile number associated and the user trying to log in are the same and the rightful owner of the account.
While it provides a smooth sign-in or sign-up process, you can make sure that sufficient security checks have been done while onboarding the user as well.
How to build a login with WhatsApp on your App?
With that being said, we hope we’ve cleared all your doubts on What, Why, and How logging-in with WhatsApp could be useful for your D2C brand.
Now, let’s get into the section where we’ll explain to you how you can build this feature into your platform.
Building a "Login with WhatsApp" feature for your app involves a few key steps:
Register as a WhatsApp Business
To use Login with WhatsApp for authentication on your platform, you need to register your platform as a WhatsApp Business account first. This involves creating a WhatsApp Business Account and obtaining the necessary API credentials.
Integrate WhatsApp API
Once you’re done with setting up the WhatsApp business account, you then have to integrate the WhatsApp Business API into your platform’s backend. This requires your tech team’s bandwidth to ensure a seamless integration.
Implement User Authentication
Develop the authentication flow for your app. This includes providing users with the option to log in with WhatsApp - Add the “Login With WhatsApp” button to your app’s login page.
This button will ensure that redirection of the user to WhatsApp happens via this button to handle authentication requests, and securely manage user data.
Testing and Compliance
Thoroughly test your "Login with WhatsApp" feature to ensure it functions correctly. Now you can define your own sign-in/sign-up flow.
After each successful WhatsApp login, the user is automatically redirected back to your website or app.
Also, make sure your platform complies with WhatsApp's privacy and security guidelines for a business account and in general.
How can Pragma Help?
We have come to the end of this guide on how Login with WhatsApp can be a powerful tool that can revolutionise your user onboarding strategy. Therefore, it is essential to understand the potential of WhatsApp for your business when formulating data-driven strategies.
The Pragma team offers a variety of integrations, giving you the flexibility to select features that align with your specific business goals, including WhatsApp Business CRM Integration. Each integration provides distinct value and can be helpful in suiting your use case.
If you operate as a direct-to-consumer (D2C) brand, we strongly encourage you to explore how a D2C business managed to reduce losses associated with cash-on-delivery (COD) payments, which accounted for 85% of their total transactions.
How about allowing us to empower your Sales Funnel and assist your Sales team in achieving their quarterly targets?
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