Indian consumers expect quick commerce experiences, and the numbers back this up.
New Relic's study shows that 46% of online shoppers specifically choose apps over websites for faster checkouts.
For e-commerce and D2C brands, payment flow speeds directly affect sales.
Consider these findings
- 41% value seamless payment functionality as a core feature
- 50% worry about payment failures during checkout
One-click checkout tackles these needs by securely storing payment and shipping information, removing repeated data entry that often leads to cart abandonment.
The below sections explore how implementing this faster checkout system helps you deliver the speed customers expect and serve both urban and small-town customers better.
Understanding One-Click Checkout
One-click checkout makes the online shopping experience friction-proof by allowing customers to complete purchases with a single click, eliminating the need to enter payment and shipping details repeatedly.
For example, Pragma 1 Checkout helps you make the checkout process quick and convenient by
- Identifying customers using just their phone number
- Auto-filling verified shipping details
- Processing payments instantly
- Maintaining secure data storage
The concept gained prominence when Amazon introduced its 1-Click ordering system, which remained patent-protected until September 2017.
The patent expiration opened doors for businesses across India to implement similar quick checkout solutions, adapting them to meet local market requirements.
Pragma 1Checkout provides
- Multi-payment support with UPI, cards, and net banking from 60+ banks
- RTO risk assessment and prevention
- Address verification and auto-correction
- Order tracking across platforms
- Up to 50% savings on payment gateway charges
How One-Click Checkout Works
The technology behind this checkout process involves a sophisticated backend system that connects multiple components seamlessly.
When customers make their first purchase, the system securely stores their
- Payment information (encrypted and tokenised)
- Shipping preferences
- Billing details
- Order history
For future purchases, the stored information enables instant checkout by
- Authenticating the user through their account
- Retrieving saved payment and shipping details
- Processing the order with pre-authorised payment methods
- Generating immediate order confirmation
Integration with Payment Gateways and E-Commerce Platforms
One-click checkout works through integration between various systems, such as
The integration process focuses on
- Maintaining data consistency across systems
- Ensuring real-time updates
- Managing transaction security
- Handling high transaction volumes
Benefits of Single-Click Checkout for Indian Businesses
Improved Conversion Rates in the convenience-focused Indian Market
The numbers tell a clear story—when shoppers can buy with a single click, they're significantly more likely to follow through with their purchase.
A Cornell University study found that after implementing one-click checkout, customers increased their spending by an average of 28.5% compared to their previous buying patterns.
But it's not just about the immediate sales impact.
The same study revealed that in the 15 months following one-click implementation, customers visited shopping websites 7% more frequently, viewed 9.3% more pages per visit and spent 7.8% more time browsing products.
Suggesting how simplified checkout processes create a positive feedback loop—when customers know they can purchase easily, they're more willing to spend time exploring products.
It also eliminates the frustration of typing payment and shipping details on small screens, making mobile purchases as convenient as desktop transactions.
Reducing Cart Abandonment: A Persistent Challenge
Cart abandonment continues to be one of the biggest challenges faced by online retailers in India, with abandonment rates hovering around 70%.
The reasons behind this high rate are often traced back to complicated checkout processes.
When customers have to manually enter their 16-digit card numbers, billing addresses, and shipping details, many simply give up before completing their purchase.
One-click checkout by Pragma solves these friction points by removing the need to enter information again and again.
- Saves their details during their first purchase,
- And auto-fills information in subsequent transactions
It is particularly helpful for repeat customers who make frequent purchases—think monthly grocery orders or regular fashion shoppers.
The impact is especially noticeable during high-traffic shopping events like festival sales.
When thousands of customers try to complete purchases simultaneously, a simple checkout process becomes invaluable because it helps.
- Prevent technical issues and
- Reduces server load since less data needs to be processed per transaction
Enhancing Customer Satisfaction and Loyalty
Customer expectations around online shopping have evolved rapidly. Indian consumers now compare their shopping experiences not just with local competitors but with global e-commerce leaders.
One-click checkout helps you meet these expectations by providing a shopping experience that feels similar to international brands.
The convenience factor builds long-term loyalty.
When customers know they can complete purchases quickly, they're more likely to return to the same platform for future shopping needs.
It is reflected in higher customer conversion, retention rates and increased frequency of purchases among platforms that implement one-click solutions.
Gaining a Competitive Edge in India's E-commerce Landscape
With the expiration of Amazon's one-click patent, Indian brands now have the opportunity to implement this technology without licensing constraints. This levels the playing field and allows businesses of all sizes to offer streamlined checkout experiences previously available only to large enterprises.
For smaller businesses and growing D2C brands, single-click checkout provides a way to compete effectively with larger platforms.
As it helps them offer a professional, friction-free shopping experience that matches customer expectations set by industry leaders.
Implementing One-Click Checkout in Your Online Store
The process of implementing one-click order checkout involves more than just adding a new one—it starts from
Evaluating Your Current Checkout Flow
Understanding where customers face friction helps identify the changes needed.
Common issues include multiple page redirects, repeated data entry requirements, and slow loading times.
According to the research, 60% of Indian customers want to complete their purchases within 10 seconds of deciding to buy. Your implementation should aim to meet this expectation.
Payment Gateway Integration
Your system needs to handle both card storage and instant processing while maintaining security.
Work with payment providers who offer automatic card updates and account maintenance features.
It’ll help you prevent failed transactions when customers’ cards expire or are replaced—a common issue that can disrupt the one-click experience.
Mobile Optimisation
With 81% of Indian shoppers using smartphones for purchases, your one-click solution must work flawlessly on mobile devices.
This is where Pragma 1 Checkout helps you serve mobile customers better via
- Fast-loading mobile interface
- Clear confirmation messages
- Simple button placement
- Quick reordering options
It means optimising button placement, ensuring quick load times, and providing clear confirmation messages that work well on smaller screens.
Testing should focus on real-world scenarios.
Beyond basic functionality tests, consider factors like
- Server response times under heavy load—important during special sale events
- Error handling when network connectivity is poor
- Behaviour across different payment methods, including UPI and digital wallets
- Recovery processes if a transaction fails midway
Security and Compliance Considerations
Since you're storing customer payment information for future use, the system needs additional safeguards.
Payment data storage requires tokenisation—converting sensitive card details into secure tokens that can't be reversed to reveal the original information.
It lets you process repeat transactions without storing actual card numbers on your servers.
Research shows that 54% of Indian consumers rank security and privacy as their top concern with digital payments.
Your security measures should address these concerns through
- Multi-layered fraud detection that monitors transaction patterns
- Real-time risk assessment for each purchase
- Secure channels for customers to manage their stored payment information
- Regular security audits and updates
Adhering to Indian Regulatory Standards
RBI regulations set specific requirements for storing and processing payment data.
- Your one-click checkout must comply with these rules while maintaining speed and convenience.
- The two-factor authentication (2FA) requirement needs special handling. While this checkout system helps minimise steps, you must still implement 2FA for initial card storage and certain high-risk transactions. Design your flow to make this process as smooth as possible while meeting regulatory requirements.
- Data localisation rules require storing Indian customer’s payment information within the country. It affects your infrastructure choices and may require partnerships with local payment processors.
Building Trust with Your Customers
Trust builds gradually through consistent performance and transparent communication.
Your single-click checkout process should demonstrate security at every step without making customers anxious about it.
Address these concerns using Pragma 1 Checkout through
- Secure payment information storage
- Clear transaction status updates
- Easy saved payment management
- Simple order history access
Customer control over saved payment methods is non-negotiable. Pragma allows you to provide straightforward options to
- View and update stored payment information
- Remove saved cards when desired
- Access detailed transaction history
- Set preferences for one-click purchases
Your system should also maintain open communication about transaction status. Quick confirmation messages and clear error explanations help build confidence.
Is One Click Checkout Right for Your Business?
While it offers clear advantages, its suitability depends on your business model, product types, and customer base.
Following are some factors that’ll help you determine if this payment method suits your online store.
Image title: Is One Click Checkout Right for Your Business?
Product & Order Pattern Fit: Works best for standard-sized items with regular purchase cycles, showing 7% higher visit frequency
Customer Demographics: Ideal for businesses serving mobile shoppers aged 25-34 who value quick purchases
Technical Requirements: Need reliable systems for secure data storage, real-time inventory, and automated order processing
Cost & ROI Analysis: Review implementation costs against potential gains from reduced cart abandonment and higher repeat purchases
Product Types and Order Patterns
Consider your product categories and typical order patterns.
One-click order checkout works well for
Frequent Purchases: If you sell items that customers buy regularly—like groceries, personal care products, or household supplies—one-click checkout makes repeat purchases easy.
Research shows that customers who use one-click ordering visit shopping websites 7% more frequently and spend nearly 8% more time per visit.
Standard Shipping Requirements: Products with consistent shipping needs benefit most from single-click checkout.
For example, if you mainly ship standard-sized packages to residential addresses, automated shipping selection works smoothly.
However, one-click checkout might not suit your business if you
- Sell products requiring size, colour, or configuration choices
- Deal with variable shipping costs based on weight or dimensions
- Handle bulk orders with changing quantities
- Offer products needing additional customer input
Customer Demographics and Behaviour
Understanding your customer base helps decide if this checkout structure aligns with their preferences, such as
Mobile Users: If most of your customers shop via smartphones (like 81% of Indian online shoppers), one-click checkout removes the frustration of typing payment details on small screens.
Age Groups: The PWC research indicates different preferences across age groups:
- Ages 25-34 show the highest adoption of quick checkout options
- Generation X prefers traditional checkout methods with detailed order review steps
- Early millennials value speed but want clear order confirmation
Business Readiness Assessment
Before implementing this checkout process, assess your business readiness
Technical Infrastructure: Your platform needs reliable solutions for
- Secure data storage
- Real-time inventory updates
- Order processing automation
- Payment gateway integration
Customer Service Capability: One-click purchases might increase customer queries about
- Order modifications
- Accidental purchases
- Payment updates
- Shipping charges
Your support team must handle these efficiently.
Order Processing Systems: Check if your operations can manage
- Faster order processing times
- Automated fulfilment workflows
- Quick shipping label generation
- Instant order confirmation
Cost Considerations
Factor in implementation and maintenance costs:
- Payment gateway fees for stored card information
- Additional security measures
- System integration expenses
- Staff training requirements
Making the Final Decision
Review your sales data, including
- What percentage of customers make repeat purchases?
- How many abandoned carts mention complex checkout as a reason?
- What's your mobile shopping conversion rate?
If your data shows high repeat purchase potential and cart abandonment due to checkout friction, single-click checkout could benefit your business significantly.
Note: Implementing one-click checkout doesn't mean removing traditional checkout options. You can offer both, letting customers choose their preferred method while gradually introducing them to the convenience of one-click purchasing.
Future Trends: The Next Phase of E-Commerce in India
Growing Importance of Mobile Commerce
The shift toward mobile shopping continues to shape how Indian consumers make purchases. Making mobile-first checkout experiences a necessity rather than an option.
Single-click checkout plays a significant role in this mobile commerce growth as consumers spend 7.8% more time browsing on mobile apps when quick checkout options are available.
This behaviour stems from their confidence in completing purchases easily, without the frustration of typing payment details on small screens.
Some key developments in mobile commerce include
Integration with UPI and Mobile Wallets
Mobile payments through UPI have seen widespread adoption across India, as proved in PWC analysis.
One-click checkout systems now need to work seamlessly with these payment methods, offering the same speed and convenience as card payments.
Progressive Web Apps (PWAs)
More e-commerce platforms are moving toward PWA technology, which combines the best of mobile websites and native apps.
These applications support fast checkout while using less phone storage and working well even with slower internet connections.
Voice Commerce Integration
Voice commands paired with quick checkout create new ways for customers to make purchases, especially useful for repeat orders.
Personalisation and Customer Experience Enhancements
The next phase of single-click checkout focuses on personalisation, considering that customers who use one-click ordering visit shopping websites 7% more frequently.
Trends to look out for
Smart Order Processing
Analysis of customer purchase patterns to suggest reorders at the right time and pre-fill common preferences based on
- Regular purchase intervals
- Preferred delivery times
- Common order combinations
- Product recommendations
Contextual Checkout Options
Different situations call for different checkout methods. New platforms can recognise
- Time-sensitive purchases that benefit from instant checkout
- Large orders that might need review
- First-time purchases of high-value items
- Regular repeat purchases
Payment Method Intelligence
That can
- Remember preferred payment methods for different purchase types
- Suggest optimal payment options based on order value
- Switch to backup payment methods if primary ones fail
- Apply relevant saved offers automatically
Looking ahead, the Indian e-commerce scene will likely see
- Unified Shopping Experiences: Cross-platform shopping journeys will become smoother. Start a purchase on mobile and continue on a desktop, complete with one click on any device.
- AI-Powered Risk Assessment: Better fraud detection systems will allow more transactions to qualify for one-click checkout while maintaining security.
- Subscription Integration: One-click systems will handle both one-time purchases and subscription management, letting customers modify their recurring orders easily.
To Wrap it Up
As Indian customers increasingly shop on mobile devices and expect faster transactions, simple-to-use checkout processes become a competitive advantage.
The choice to implement depends on your specific context—but the data shows its positive impact on customer satisfaction, reduced cart abandonment, andbusiness growth.
By focusing on a secure, compliant implementation that puts customer convenience first, Pragma 1click checkout can help you build lasting relationships with your customers so they keep purchasing from your brand.
FAQs (Frequently Asked Questions On One Click Checkout)
What is one-click payment?
One-click checkout works like a digital wallet specifically for your online store. Once customers save their details during their first purchase, they can complete all future transactions by pressing a single button. The system handles payment processing, address verification, and order confirmation automatically.
How do customers benefit from 1 click checkout?
For customers, it removes common shopping frustrations like slow page loads between steps, payment timeouts, and session expiry issues. They can buy products during their morning commute, lunch breaks, or while waiting in queues. It also helps them track orders easily and manage their saved payment methods in one place.
Why do brands prefer one-click checkout?
Brands find it easier to run time-sensitive campaigns, flash sales, and limited-period offers, as customers can purchase instantly when they spot good deals. The automated system reduces manual order processing time and helps prevent input errors. It also makes it simple to offer guest checkout options while still maintaining proper order tracking.
Talk to our experts for a customised solution that can maximise your sales funnel
Book a demo
.png)