As a D2C brand, the main objective of every of your marketing efforts is to generate direct sales. This brings the marketing team’s work into the spotlight and accountable for every new campaign they run their ads through, or a new channel they opt for.
The best part, the user doesn’t have to be redirected to the website or another external platform for making payments or viewing products because, on a WhatsApp Business profile, you can add all of your offerings in a catalogue, and pay via the app itself.
With all these green flags, WhatsApp is already emerging as a famous tool for personalised engagement and with brands like Pragma that can offer a comprehensive WhatsApp Business Suite, the possibilities for marketing folks are limitless.
In this blog, we'll dive into the world of WhatsApp Marketing, and explore the examples of WhatsApp Marketing Messages and how D2C brands can create campaigns with high ROAS that elevate CTR and customer loyalty.
19 Best WhatsApp Marketing Messages Examples that Boost Sales
What is WhatsApp Marketing Message?
Before getting into WhatsApp marketing messages examples, let’s understand a little about what exactly the WhatsApp marketing message samples are about.
WhatsApp marketing messages are a type of messages that contain advertisements, offers, promotions, new product announcements, educational content and sometimes customer testimonials to persuade other users to buy.
In short, WhatsApp marketing messages examples are concise yet compelling advertisements designed to captivate recipients' attention and encourage them to take action.
Let us get a little more familiar with this. Have you ever seen messages like:
- Use code PEAUG15 and get additional 15% off on min purchase of 2499 and above! - Peter England
- Independence Day Special Deal is here! Unlock flat Rs.100 off.😍 - JIO Mart
- Earn AJIO Points on every order and use them to pay for your next order - AJIO
- Choose similar series numbers for your family members or for your work phone - JIO
- Iss Dhanteras dukaan pe laaye samridhi- Paytm Card Machine ke saath aur paayein anek benefits:- 💰💰💰🎊 - Paytm Merchant
- If you have scored 80% and above in CAT, we have a Scholarship for you. - Business School
- This 2014 Maruti Suzuki Ciaz can be financed at Low EMIs💰. Book your hub test drive to know more. - Spinny
Such messages are generally crafted to entice users and guide them to make a purchase.
WhatsApp marketing message samples are an important part of brands' communication strategies as they reach users’ inboxes to showcase products, share exclusive offers, and introduce new additions to their lineup.
That’s not it, making sure such messages reach the user at the correct time is also important due to the timeliness and validity of offers. Consider the impact of a well-crafted WhatsApp text message template that says:
⏳ Flash Sale Alert! Get 30% off on selected items this weekend– shop now: [Link]
These messages leverage the urgency of time-sensitive deals to drive engagement.
Who should use WhatsApp Message Marketing?
WhatsApp message marketing is a common practice across industries to reach their audience. This is because WhatsApp users are people across industries and geographies. From E-commerce brands to fintech players and rental players to food and wellness brands, are leveraging the power of WhatsApp to connect with their audience.
For instance, a message like; "Independence Day Sale is now LIVE! Use Code to get an additional 15% discount on all Prepaid Orders" such a message can be sent to users across industries, just the ticket size of order can differ.
In our opinion, every D2C brand that is working on optimising their sales funnel should look at utilising WhatsApp marketing messages. To double down this effort, you can look at integrating a WhatsApp Business Suite that helps you manage everything from a single platform.
Benefits Of WhatsApp Marketing Message
- Send Personalised Campaigns
WhatsApp’s most basic feature of one-on-one communication acts as one of the best reasons Why D2C brands love marketing their product on this platform.
Brands can enable their CRM to send messages based on user preferences and behaviours individually, creating a personalised experience that resonates with customers.
Example: "Hey [Name], based on your recent order, we would like to offer you a 15% discount valid across our skincare products. Offer valid for this weekend only. Click here to check out the products: [Link]."
- Higher Engagement Rates
With WhatsApp being the most accessible and widely used platform, WhatsApp messages tend to have a high open-rate as compared to other channels of marketing - email or text messages. Such high open rates ensure that any type of marketing message you send witnesses a much higher open rate and hence better conversation.
- Low-Budget Marketing Campaigns
Sending messages on WhatsApp is literally just building your WhatsApp business account, and kick-starting the promotional activities.
Compared to traditional advertising methods that require bidding, or even spending a significant portion of your marketing budget with no assurance of conversation, WhatsApp messages are a life-saver for any marketing team as they help save millions of marketing budgets, making it an ideal choice for small and medium-sized businesses.
- Helps Persuade Users with Testimonials
Sharing customer testimonials helps build trust. By reading testimonials, users tend to relate a common problem, helping them buy better.
Use templates like “Real Stories, Real Results! Witness Emma's fitness transformation of over 12 kgs in over 4 months! Click Here: [Link]."
- Send Interactive Visuals
Images, Videos, GIFs, and whatnot!
Brands selling via WhatsApp can leverage multimedia content, that primarily includes product images, customer testimonial videos, a service brochure in PDF form, or a video on how to use a specific product. These all help in driving better results via engaging and informative experiences for customers.
- Direct Call-to-Action
WhatsApp messages are usually very direct. That means they tend to include clear call-to-action (CTA) buttons. Be it a new product, visiting a website, making a purchase, or contacting customer support, these allow customers to take immediate action.
19 Whatsapp Marketing Messages & Examples to Boost Sales
By now you must have realised how important WhatsApp is as a marketing channel for your brand. Moreover, with tools like Omnichannel CRM or a WhatsApp Business Suite, a D2C brand can now revolutionise its engagement with its audience. Platforms like Pragma that offer these tools have successfully Saved over ₹1,50,00,000 in COD-related revenue FY21 for Emami and helped Snitch Automate 100% of RMS.
Let's explore some of the best templates for WhatsApp marketing messages and how D2C brands can amplify their impact for better click-through rates:
Promotional Messages
Promotional messages are direct advertisements for your products or services. They should be concise and highlight the value proposition to entice recipients to take action.
- 🎉 Exciting News! Get 20% off on all summer fashion styles. Limited-time offer! Shop now: [Link]
- 🔥 Introducing our new skincare line! Transform your skin with natural ingredients. Explore the collection: [Link]
- 🛍️ Ready to upgrade your tech? Enjoy exclusive discounts on the latest gadgets. Browse now: [Link]
- 🤩Just in! All new Winter Collection is now live on the Levis website. Shop Now to Save extra 10%: [Link]
Exclusive Offers and Discounts
These messages provide recipients with special offers or discounts to create a sense of urgency and encourage immediate action.
- 🎁 Exclusive offer for you! Use code 'SUMMER20' for an extra 15% off on your next purchase. Shop before it's gone!
- ⏳ Limited stock alert! Grab your favourite products now at 25% off. Don't miss out!
- 🛒 Flash Sale Alert! Get up to 30% off on selected items this weekend only. Shop now while stocks last!
- 👀Black Friday Sale is Live! Shop Now for Flat 20% off across the website. Use Code: “
BLACKFR”
New Product Announcements
Notify your subscribers about new product launches, highlighting the unique features and benefits.
- 🆕 Just In! Introducing our latest collection of handcrafted jewellery. Elevate your style with elegance. Check it out: [Link]
- 🚀 Explore innovation with our brand-new fitness tracker! Achieve your health goals effortlessly. Discover more: [Link]
- 🌟 Exciting News! Say hello to our freshly launched gourmet coffee blends. Indulge in rich flavours: [Link]
- 🤩We’re happy to launch our 50th store at Karol Bagh in Delhi. Visit Now to enjoy a 30% off.
Educational and Informative Content
Share useful information related to your industry or products that can help customers and position your brand as an authority.
- Pro Tip: Discover the 5 essential skincare routines for radiant skin. Learn more: [Link]
- 🍳 Recipe Alert: Cook a delicious meal in under 30 minutes! Try our quick and easy recipe guide: [Link]
- 🧘♀️ Mindfulness Matters: Explore our blog on stress relief techniques and find your inner calm. Read now: [Link]
- 💳Discover best practices to get a higher Credit Limit on your Credit Card: [Link]
Customer Testimonials and Reviews
Build trust and credibility by sharing positive feedback and testimonials from satisfied customers.
- 🌟 Hear what our customers are saying! Jane S. loves our eco-friendly products. Read her review: [Link]
- 😊 Real Stories, Real Results: Check out how Mark transformed his fitness journey with our supplements. Read more: [Link]
- 🙌 Your Feedback Matters! We're thrilled to share Susan's success story with our personalised coaching. See her journey: [Link]
Final Thoughts
With WhatsApp Marketing being the newest cool thing in the D2C industry, it’s equally important to understand the nuances of how to achieve the best ROI of a campaign you run, be it WhatsApp or in general.
According to Juniper Research, the use of conversational commerce channels such as chatbots, digital voice assistants, and instant messaging platforms like WhatsApp is expected to significantly boost sales results in the future. Sales generated through these channels are projected to surge from $41 billion in 2021 to $290 billion by 2025.
It's even essential for you to include a clear call-to-action (CTA) that tells recipients what action you want them to take, such as "Shop now," "Learn more," or "Get started."
Way Forward?
Pragma’s WhatsApp Business Suite can help you reach over 400M users in India and optimise the power of conversational commerce to provide the best shopping experience on WhatsApp.
Meaning, building a strong marketing sales funnel is not tough, it just requires a modern-age tool and a visionary brand like yours.
Let Pragma do the heavy lifting for your WhatsApp marketing campaigns while you focus on more important aspects - bringing in more business.
Connect with us today!
Remember, regardless of the message type, Additionally, use concise and engaging language, personalise messages whenever possible, and respect user preferences by allowing easy opt-outs and providing value in every interaction.
FAQs
1. What are WhatsApp Marketing Messages?
WhatsApp Marketing Messages are short, compelling ads sent on WhatsApp to promote products, services, and offers, aiming to engage users and prompt actions like purchases.
2. Who should use WhatsApp Message Marketing?
Businesses in various industries, especially D2C brands, benefit from WhatsApp Marketing Messages to engage customers directly and optimise sales funnels.
3. What are the advantages of WhatsApp Message Marketing?
WhatsApp Marketing offers personal engagement, high visibility, better CTR, personalised campaigns, high engagement rates, low-budget marketing, trust-building testimonials, interactive visuals, and clear CTAs.
4. What are some examples of WhatsApp Marketing Message templates?
Templates include promotional offers, exclusive deals, new product announcements, educational content, and customer testimonials, enticing users to take specific actions.
5. How can WhatsApp Marketing Messages benefit D2C brands?
WhatsApp messages provide personalised campaigns, higher engagement, cost-effective marketing, trust-building, interactive content, and clear CTAs, enhancing D2C brand outreach and sales.
Talk to our experts for a customised solution that can maximise your sales funnel
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