Holiday Essentials for Brands: A Pragmatic Guide

We have sent out a series of Newsletters and published countless blogs around...
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‍Brands X Holidays
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But we just thought it’s about time we list out a couple that we think to be very, very, very important.

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Let’s get right to it.
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1. Understanding everything about your Conversion Funnel

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The very first thing on the list is your Conversion Funnel - 

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- To understand where the leads originate

- To know what you’re doing right and vice-versa

- To learn where optimisation costs are least/most etc

2. Enabling Consumer Predictability/Forecasting into your Holiday Marketing Strategy

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Brands need to understand their customers, their behaviour, and most of all - the accuracy in predicting the actions of both customer and potential customers. Doing that, a brand can 10X lead generation and retention. Building Holiday Customer Predictability

Doing that, a brand can 10X lead generation and retention.

3. Perfecting your Product Marketing for Holiday Sales

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Evoking a feeling of excitement about a product..

Giving customers a reason to buy a product..

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All achievable through outstanding PRODUCT MARKETING.

4. Optimising for ZERO drop-offs, to limit revenue loss during Holiday Season

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Brands focus the majority of their energy & resources in Customer Acquisition..

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But..

• Retaining existing customers is 5X cheaper than acquiring new ones
• A 5% increase in customer retention could result in 25-50% more profits
• Your existing buyers spend 67% more than the new ones

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Time to focus on retention too!

5. Automating your Marketing Strategy

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A lead generation strategy that’s automated can bring about a 133% increase in revenue as compared to brands without one.

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With Automation of..

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• Marketing Across Channels
• Holiday Campaigns
• Lead Scoring & Personalisation
• Contact Management & Nurturing
• Analytics & Reporting

6. Integrating use-case specific Chatbots to reduce lead leaks

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Use-case specific CHATBOTS is the way to go if you want to reduce expense, expand sales teams' bandwidth, and provide support 24/7.

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So, welcome to the virtual selling era of remote interactions, with the help of Chatbots.

7. React to the Increase in Abandoned Carts during Holidays

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Abandoned carts are for those not prepared - Take action at every stage of customer interaction to avoid revenue loss this Holiday Season. Because… The average shopping cart abandonment rate - 68%. Which only doubles during the Holiday Season. Holiday Ecommerce Conversions.

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Because…

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The average shopping cart abandonment rate - 68%

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Which only doubles during the Holiday Season.

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BONUS -

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Checkout the Essentials to a D2C Brands' Holiday Marketing Calendar! D2C Ecommerce Holiday Marketing Calendar