Resources

Connect with Gen Z, India’s largest consumer base. Discover strategies for seamless shopping, trends, personalization, and sustainability to boost loyalty and sales.

Discover data-driven strategies for D2C brands in India to improve ROI, cut costs, and enhance customer retention with automation and custom solutions across the journey.

Essential strategies for D2C success in India's 2024 holiday season. Uncover consumer trends, supply chain tips, and data insights to boost sales and loyalty

Learn how to build and grow a vibrant WhatsApp Business community with our detailed guide. Boost brand engagement and online presence. Start your journey today!

Maximize your eCommerce success with Pragma's real-time dashboard. Gain 24/7 access to clear data visualization and actionable insights for informed decisions

RFM Automation, standing for Recency, Frequency, and Monetary, is a powerful marketing strategy for D2C brands, essential in the omnichannel era. RFM analysis segments customers based on their purchasing habits, thus aiding in personalised marketing. Businesses adopting RFM have seen a 10-15% average increase in revenue.

The Q1 2023 D2C Marketing Report reveals that a majority of marketers are not optimally using technology. This year, video marketing emerged as a top priority, with 84% of organizations planning to invest in it. Also, an increased focus on social media and community building was observed.

he speed of checkout has a profound influence on D2C brands, particularly in the Indian market where patience is a luxury. Statistics show that rapid checkout systems, which significantly reduce checkout times and increase engagement rates, can retain more customers.

This post discusses the importance of an effective return management system and a seamless checkout process for ecommerce businesses in India. It highlights how about 70% of shoppers abandon their carts due to complex checkout experiences, while the ecommerce returns rate stands at an average of 30-40%.